With the arrival of the film The Social Network and its membership count surpassing 500 million this year, it is now fair to say that the Facebook website has finally become a stable fixture in popular culture and the collective social consciousness. From a commercial perspective, it is a businessman's dream, as its success begets more success, is self-perpetuating, is analogous to the snowball effect: The more people that came on board, the more were encouraged to jump on after them. Once it had exceeded the number of members of competing sites such as Bebo, Friendster and the rest, its victory was pretty much assured. Of course, often with soaring success comes escalating criticism, and this particular phenomenon is no different.
The first major attack that I became aware of was the criticism of Facebook's privacy policy, or more accurately, how it tends to be changed to the detriment of the user with no prior notice to them. Brought to my attention first by the announcement of someone I knew named David, and subsequently by a series of technology articles in print and on the radio, it focused on how any material that concerned any given user, for example a photograph, once uploaded to the site, remained the property of the site and could be used in whatever way deemed fit. Not surprisingly, this was met with protest, and the corporation - after all this time I find it hard to describe it as such - was forced to do a u-turn. What their exact position on the matter is now I am unaware of, and don't really care. Having kept this blog for years, I'm not uncomfortable with aspects of myself up there on the net for all to see, though thinking about it now, that medium allows you to have ultimate control over what others see of you, whereas Facebook does not. Got trashed some night and someone was there to photograph the evidence and upload it? Well, too bad. It's out there in cyberspace now, and there's nothing you can do about it except 'untag' yourself.
I can only see this becoming a problem if I become an item of popular public interest. Not something I'm seeing on the immediate horizon, I have to say.
More pernicious is the discussion of the concept of a Facebook friend. As the subtle social divides that distinguishes one person's type of acquaintance from another are more or less absent on facebook, some discussions initially centred on the 'appropriateness' of Facebook friends: One article I remember was a college professor writing about how friend requests from some of his students, while presenting a valuable opportunity for academic networking, raised some issues of how much access to his private life he felt it was appropriate to grant them via the site. Other discussions following similar veins abound. Alongside them though, were the ones that centred on the validity of the concept of a Facebook friend, full stop.
The latter bone of contention has come to occupy centre stage recently, particularly with the story of Simone Back, a woman with a history of self-harm who posted on the site that she had taken an overdose of prescriptions drugs directly after she had done so, and subsequently died without any of her 1082 online friends coming to help her, despite the fact that in real life some of them lived quite close. It was a scenario I found depressingly unsurprising.
Unenlightened luddites would have us believe that online interaction is the preserve of the socially inadequate, those with few friends. If - and that is a very big 'if' - that ever really was the case I think we're all agreed on the fact that those days have passed. Indeed, to focus on that is missing the point. It is the quality of the relationships forged online that is of interest more than anything else. In the early days, it was great for groups sharing minority interests, and the gay community was one of the lucky minorities to have the face of itself transformed for the better by it. In the early days, people were united almost passionately by shared interests. Now social networking is pretty much for everyone, things have changed.
Platitudes like 'Facebook friends aren't real friends' are not exactly the greatest flashes of insight you'll ever come across, but similarly-themed discussions are out there, with people trying their damnedest to put their finger on what now is appearing to make some people uneasy, and this is what I'm coming to.
I deactivated my Facebook account a while back out of frustration with the relationship I had with some people whom I was friends with online, but not before I gave out alternative contact details to a lot of the people on my friends list, purely because I didn't want to lose touch with some of them. Some of these were people I had yet to meet in real life. The interesting thing was, my problem was not with the lack of a physical relationship with them, it was with what I felt was the lack of a meaningful relationship with others. Others - crucially - that I knew in real life, that I had known in real life before I added them as friends in Facebook.
I returned, eventually. Facebook is useful for maintaining contact with people who are not based in the same geographical location as yourself, and I felt it pointless to deprive myself of that opportunity because of issues I had elsewhere. Another friend said I shouldn't deprive the online community of my hilarious updates, but I'm bragging now :-)
I thought about it for a while, and I think I've come to a kind of realisation about networking via the site.
I've never been bothered by the lack of interaction on Facebook with some anonymous hot bear I've 'friended'. Indeed I've ended up meeting them in real life after a while and it's been great. With the friends I've always had, the ones I would turn to if anything went wrong, I've found Facebook useful sometimes, but funnily enough, my online interactions with them are no more than with anyone else on my friend's list. But it's when one I come to the grey area of casual acquaintances, that the problems arise.
Facebook excels at allowing you to maintain casual contact with someone. You don't have to actually get in touch with them to find out specifics. It'll be in their status updates, profile information, and uploaded photographs/videos. In connecting you with others, Facebook paradoxically allows you to keep a certain distance from them, in essence keeps you from getting in touch with them by staying linked to them.
Another way of looking at it is that you can become a spectator of people's lives, your face pressed up against the glass, seeing everything that is going on in their life, but no more than that. It has been hypothesised that this can contribute to the feeling that people with depression can suffer from, that they are always on the outside, looking in. His excellency Pope Benedict has gone on record as saying 'that they [Facebook, MySpace] also isolate people from real life interactions and deepen the digital divide by excluding those already marginalized.' It is possibly the closest he will ever come in his life to making a lucid, relevant statement.
I have had friend requests from people whose company I would not say I enjoy in real life, and I am already friends with some people with whom, to be frank, I enjoy a less than satisfactory relationship in real life, at least, by my standards. Deleting them is not a straightforward process. It's the online equivalent of snubbing someone at a mixed gathering who you would otherwise tolerate for the sake of a civil group dynamic.
I don't think Facebook created this problem, it just facilitates it, holding up a mirror to how some relationships are conducted in the real world. Some of these relationships are less than stellar, but that's life. But if Hell Is Other People, is Facebook its seventh circle? Who knows, but the site is not unstoppable, and one day could find itself going the way of Levi Strauss. In the meantime, as more people come on board, social interaction will continue to rely on it to a certain extent, in the way that it has come with the growing popularity of mobile phones. And I'll resolve to take it with the pinch of salt, and work on where the problems are in real life, and give something to the people who actually give something to me. I suppose that's my advice to everyone about it.
